You want to put up your own website but you do not know where to start. You want to get published online but you have no clue how to begin. Fret not, this quick guide to the cryptic, yet very important, acronyms on the internet – ISPs and SEOs – will hopefully shed light for the online business novice.

Let us first start with web hosting. One of the first and most important decisions you have to make before you put up your website is to decide on what sort of hosting service to employ. So what is web hosting? Quite simply, it is the process of connecting your website to the internet using a web server. After this, your site and the information that it contains can be viewed by anyone, anywhere across the globe.

However, web hosting is not quite that simple. Putting up and maintaining a web server is an expensive, time-consuming and technically-intense process. You might want to consider employing the services of a web hosting provider to do the nitty-gritty dirty work for you. Web hosting companies provide you with the hardware and software needed to get your site up and running, at a considerably lower cost compared to putting up your own service. By outsourcing web hosting service, your company can focus on the things that matter most – those that rake in the profits, such as e-commerce projects and building strong customer relationships.

If your business runs mainly via the internet or if you conduct a substantial part of your operations online, then you need to carefully choose the internet service provider (ISP) that is right for you. An ISP is a company that facilitates your access to the internet. The right ISP for your business is one that is reliable and trustworthy – one that provides you with a quick and dependable internet access at a speed and cost that suits your needs. The good news about ISPs is that many companies offer internet services at various speeds and different budgets. There are a whole range of options to choose from.

To decide which is right for your business needs, take a good look at your online habits. What do you mainly use the internet for? How many employees do you have? How much of your business is being done online? The answers to these questions will help you decide the type of service your business requires from your ISP. Start-ups and home-based businesses can usually do away with a DSL connection which provides a speed of about 384 Kbps to 1,500 Kbps. For larger companies and bigger internet needs, you might want to invest in a trunk line connection. T1 or T3 services guarantee a 99.99% uptime, clearer signal, faster downloads and a more stable connection.

Finally, now that you have your internet connection up and running, the next thing you need to consider is how to drive traffic to your website. And for this, you need to take a good look at the art and science of SEO. Search engine optimization is the process of designing and populating a webpage in a way that online users can easily find through search engine keywords. By creating HTML codes and content articles that are laden with keywords that will lead people to your site, you will be attracting more page views and turning online visitors into real-life customers in no time.

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