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Generic domains are the foundation of any successful online strategy! Here’s why

Monday, October 20, 2008
By admin

 

The internet is filling up. Good and bad sites, parked pages, blogs, bulletin boards, billions and billions of pages of information and everyone clamouring to be heard. The sad thing is it’s only going to get worse in the future. So your job as a marketer, small business or individual is to rise above this racket and build a successful and popular site, with a loyal customer base.

 

Paramount to achieving success online is a clear, easy to remember Domain name.

This is why there have been incredible reports of domains selling for vast sums, as the businesses that purchase these recognise the value such a name offers their business and the competitive advantage they will gain over the competition by owning a generic domain.

 

Here are some of the reasons why businesses and individuals invest in domain names:

 

Instant Brandability - With the right name your brand is already built, e.g: CreditCards.com, Business.com. A targeted domain name can be used to protect your current brand, or promote certain areas within your business.

Instant Credibility - Your domain name is the first thing people see. Business.com, gives out a far more powerful message than Getagreatbusiness.com. You can also personalise your e-mail addresses: Jane@business.com, looks much more professional and is far more likely to be opened than: Billstevens@hotmail.com.

Easy to remember & relevant to your business = Repeat Business. More businesses are competing on the web, and to get noticed amongst the billions of pages you need to have the best real estate!

Descriptive name – helps with search engine placement. It also helps if the domain is relevant to your business, both for SEO and also for customers understanding of what you do.

Business Asset/Investment The name is a business asset that will increase in value as more Individuals and businesses come online. Memorable, Generic and Brandable names are rapidly increasing in value as people realize the need to stand out from their competitors.

Minimise competition: If you don’t have a great name - you can be sure your competitors will. Work out the lifetime value of each customer you could lose by buying a poor quality domain name.

Targeted leads – Can happen when you have a relevant and Premium name (e.g. CreditCards.com, GolfBalls.com). Because the name is short and relevant to a product. It’s becoming quite normal now for people to type your domain name into the browser instead of going through a search engine. (This type in traffic has been proven to convert up to 80% of visitors – whereas search engine traffic averages around 1-2%) – Hence your advertising Budget will be much more cost effective.

The correct name is a Salesman working tirelessly for you 24 hours a day. Combined with this is the fact it’s an entire marketing campaign, that will never be outdated or irrelevant.

If you are a new business it will enable you to launch your brand into the publics mind at a very low cost, and get the kick start you need to start compete in the global marketplace

 

I realise there are many other benefits and I’d be interested to hear about any others you are aware of.

 

Domain Bargains:

 

VR.Net - website - $40,000 >> $35,000

3j.com - website - $60,000 >> $45,000

zb.org - $12,500 >> $11,000

9i.com - Website - $60,000

FEJ.com - Website - $15,000

99K.com - Website $12,000

cxc.com - website - $25,000  >> $20,000

 

Send a mail to james@floatingmix.com if interested. Buyer to pay Escrow.

This offer is only good for a week.

 

James



9 Comments »

  1. by Art |  October 20, 2008, 5:53 pm  

    Good post. but type in traffic is not 80%, its around 1% better then search. Sot it would be 3-4% conversion rate, certainly not 80%. Because then domains would truly be bought for direct traffic alone.

    As a business owner myself, the biggest weight for me is Brand ability and once i changed my business name to Better domain name that defined my business. It gave me significantly more credibility.

  2. by admin |  October 20, 2008, 7:17 pm  

    Hi Art,

    Thanks for your post. I’d done a bit of research for this post, but i’m going to look around and see if i got the figure incorrect. I’ll amend if that’s the case. Thanks for bringing it to my attention.

    James

  3. by Lilly |  October 21, 2008, 11:06 am  

    true, the internet is filling up like a drain…

  4. by MyDomain |  October 21, 2008, 11:30 pm  

    Domain is KING.

    What else to say!!!

  5. by dom |  October 22, 2008, 9:22 pm  

    Good post…..although unfortunately the majority of good brandable generic domain names are only in the realm of big business affordability these days. I mean directly under the article you have domains for sale starting at 11000 ! Who can afford that?

  6. by blurpalicious.com |  October 23, 2008, 11:52 am  

    Generic Domains are the foundation of any successful online strategy! Here’s why…

    Awesome article explaining you the importance of Generic domains to be a successful in any online ventures….

  7. [...] Instant Brandability - With the right name your brand is already built, eg: CreditCards.com, Business.com. A targeted domain name can be used to protect your current brand, or promote certain areas within your business. … Read the rest of this great post here [...]

  8. by affiliate marketing |  October 31, 2008, 3:45 pm  

    affiliate marketing…

    Great content. I’m going to keep up to date….

  9. [...] Brandability: Money.com, Bido.com, JustOrganic.com, DutchCheese.com, Hot-Cars.com – all of these names are very easy to brand. (A lot of companies nowadays like to use a keyword and their name, so AdamsPiano.com, JamesJuiceBar.com, or the above example of JustOrganic.) [...]

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